All In The Details
Here’s one way of putting it: say you’re really terrible at making tea. I mean truly stupendously awful. I mean that it doesn’t matter how hard you try, or what technique you use, the tea just never tastes good. In fact, this isn’t even something that concerns you a great deal anymore: you have accepted your failures as a rubbish tea-making human being and that’s that. But here’s the thing, all your anxiety returns to get you when you take the tea through to its rightful drinker…And when you hand it to someone you are already flinching. Then they say “Not again Jack! How do you do it?”
How embarrassing. It just never gets any better, does it?
(For your information I am excellent at making tea. I just wish everyone was.)
And the second most embarrassing thing? You know it! For Jack it would be his friend rushing through to the kitchen and making a cup of incredible tea right before his eyes. And the worst part of all this? Jack never does learn how to do it, because his friend failed him. He never did tell him about the details–the little things you need to do to make tea amazing–
It’s all about the details, you see, and that’s something Enigin know all about. Click the link if you don’t believe me.
You’ll see that Enigin are all about explaining all the little things so that you can learn from your mistakes, and in this case it’s about lighting. They give you a decent idea of how they have improved there’s, and the result is that it gets you thinking about your own home and business. Trust me, these guys have it right!